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REACH's PROJECT PROMOTION AND SALES SERVICES

CONSULTATION SERVICES

  • Plan layout study and refinement during design stage
  • Consultation on brochure design
  • Pricing
  • Marketing and Sales Strategy

 
SALES AND MARKETING
a.     DIGITAL

  • REACH website
  • Facebook (likes and links to website)
  • Twitter (Followers)
  • Instagram (Followers)
  • Linkedin

 
b.     HARD COPY

  • Format of brochure
  • Layout
  • Copywriting
  • Printing

 
c.     ADVANCED MARKETING

  • On-Site Project Panel
  • Road panels
  • Magazines
  • Participation in property Exhibitions

 
PROFESSIONAL REPRESENTATION

  • Contact with potential clients through phone, personal visits or email
  • Appointments with clients in a professional office environment
  • On-site visits
  • Proposal of custom tailored interior layout changes of apartments where applicable
  • Follow up of clients to lead to sales goal
  • Liason between developer and client
  • Reports to developer on all clients and follow-ups on monthly basis.

 
3.     CONTRACT STAGE

  • Preparation of Sales Contract
  • Arrangement of all necessary documentation from both parties to finalize the sale in a smooth and orderly manner.
  • Assisting in contract signature (Notary Public at REACH office for a more professional and comfortable environment).

 
4.     AFTER SALES SERVICES

  • Following up with clients for their punctual payments according to the terms agreed.

 

 

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NEW RENTAL LAW PASSED BY PARLIAMENT

What Is The Old Rent Law?
Inherited from a first law that was enacted at the end of the Second World War, Rent Acts n°159 and 160 — known as the “old rent” law — were introduced in July 1992 after the end of the civil war. They froze all rental agreements signed before this date, which accordingly do not take into consideration inflation, the increase in rental housing market, and Lebanon’s currency collapse during war years (especially between 1983 and 1987). However, old rents are supposed to take into account the eventual rise in wages. Meanwhile, the law liberalizes rental agreements signed after July 1992 and allows new rents adjustment every 3 years. In addition to giving the opportunity to transmit the right to occupancy to other family members, the legislation specifies that old agreements can be called off in two specific cases only: building demolition and the use of the real estate property by the landlord or his/her family members. Any breach of agreement generates tenants compensation set by a court decision. Compensations usually reach an amount of 25 to 50% of the asset value. [Source]

So basically, you can only ask the tenant to leave if you wish to destroy the building (or the building collapses like what happened in Achrafieh two years ago), or one of the landlord’s family members wishes to live in the apartment as long as he proves a need to do so. Moreover, even if you have proof, you will need to pay the tenant to go out and agree on an amount with him or go to court.

The New Law Proposed:
The new law was drafted by the Parliament’s Administration and Justice Committee, chaired by West Bekaa Member of Parliament Robert Ghanem. A copy of the draft law in the form submitted to the committee was obtained by Executive, despite Ghanem’s office attempting to withhold it from the media. In its current form, the draft law seeks to find a solution by having tenants on old rent pay gradually higher rents over a six year period. Through government-appointed experts that report to a judicial committee, properties will be evaluated and an amount agreed upon by both the landlord and tenant. Then each year for the first four years the tenant will pay a 15 percent increase in rent, then 20 percent per year for the fifth and sixth years. After this time, the property can be rented at free market prices, but the tenant has the right, if they notify the landlord three months before the period ends, to stay on for a further three years, although at market rates agreed upon between both parties.

If a landlord wants to reclaim the property for family usage during the six-year extension period, then he has to pay compensation to the tenant equivalent to four years rent after four years of rental increases. To tear down a building, the same principle will be applied but on the value of the total six years of increased rent. In either of the above situations, if a property is considered ‘luxurious’, compensation will be reduced by half. [Executive-Magazine]

In Numbers:
While the old rent issue could have been a marginal one if the number of tenants was relatively low, according to the advocacy group named the Committee for the Rights of Tenants (CRT), some 170,000 of Beirut’s 210,000 tenants pay old rent rates. But just as no one is exactly sure how many people there are in Lebanon (the last national census was in 1932), the number of properties on old rents — and the number of people living in them — is not exact either. According to Joseph Zoghaib, head of the Association of Landlords in Lebanon, based on taxation records and copies of rent laws submitted by municipalities to the Finance Ministry, there are 81,000 tenants on old contracts and an estimated 40,000 to 50,000 on new contracts. As to the number of landlords affected, Zoghaib estimates it at anywhere between 15,000 to 20,000. [Executive-Magazine]

Even if the numbers provided are not 100% accurate, what’s sure is that tens of thousands of tenants and owners are affected by this law.

What will happen now that the new law is passed?
Adopting the new law was important to resolve the never-ending dispute over the percentage increase of the rent hikes between tenants and owners. Instead of resorting to lawsuits and attending court sessions, rents would increase gradually over a 6-year period till they reach 5% of the current market value of the apartment. Moreover, and in order to assist the low-income tenants who won’t be able to afford the new rent prices, a government fund will be established to cover the difference in rents over a period of nine years. As far as landlords are concerned, they will be able to ask tenants to evacuate the apartment in exchange for 20% of its value.

 

(http://blogbaladi.com/lebanese-parliament-votes-on-new-rent-law-old-rent-law-abolished-at-last/)